We designed and managed implementation of the design for a concession stand for My 1st Years at Selfridges, London. My 1st Years produce bespoke gifts for babies and young children. All gifts are sent out in My 1st Years beautiful gift boxes. We used these gift boxes as the concept for this charming, practical design for the concession stand. Units were spray-painted to match the gift boxes and a scenic artist provided the stunning ombre effect backdrop for the stand. The overnight installation was completed to the highest standards meeting Selfridges high standards for Health and Safety and CDM Regulations.