With a brief to create an ‘urban rustic’ cafe experience, this new artisan bakery concept wanted a fresh brand and look to appeal to a discerning north London market. Combining branding, marketing and interior design services, Avocado Sweets delivered a cohesive, appealing identity to fit the quality of the artisan food.
With a fresh orange and white colour scheme, the brand symbolises the healing comfort of hand-made food with a 'distressed' modern appeal. The interior works seamlessly with the branding, incorporating a range of textures and materials. Communal tables in reclaimed wood are both a practical and visual reminder of the joy of the shared experience of 'breaking bread'.
Set slightly apart from the main drag, the vibrant colours serve to draw-in passing trade with a bold façade and appealing tolix-style outdoor seating.