Restaurant and Coffee Shop Russia

A new fully immersive category killing Coffee and Retail experience introducing Third Wave coffee culture across Russia and China.

The shop will be a 3 dimensional representation of the brand and the brand values

The design creates an environment where customers interact with the products and the brand to forge long term brand loyal consumer relationships

It will launch the Brand experience as the market leading expert in all aspects of coffee from consumption through to purchase of To Go products and equipment for the home and office

The design will create a coffee shop that will educate, edit choice and guide consumers in making the right choice in a crowded and often confused marketplace

The first restaurants will open in June and will then be rolled out at up to 5 per month starting this year.