That's A'moire!

Project: That's Amoire
Press: Featured in SheerLuxe, Livingetc., Homes & Gardens
Location: Victoria, London | Type: Grade II-listed Fire Station Apartment (Duplex)
Client: Developer | Role: Creative Director, Interior Design & Decor with procurement & budget management.

BRIEF: Transform a ground/lower-ground duplex that is challeneged by a lack of natural light, into a vibrant, stylish and luxurious urban oasis for entertaining and unwinding.

SCOPE: Full interior decor, custom FF&E design, procurement, and photoshoot styling.

CONCEPT: A layered narrative blending Florida in the 1980s and the glamour of the 1950s Hollywood Regency, inspired by a Slim Aarons photograph called "Joan Collins Relaxes" and a stunning moire textile, for a luxurious, fun, unexpected and wholly retro-glamorous aesthetic.